Shops spread Christmas cheer with Snow Windows’ art displays

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Leading snow spray artwork and murals specialist Snow Windows, owned by artist Tom Baker and his partner Keri Ackling, has seen a big turnaround in demand for its festive transformations.

The company’s work ranges from high profile corporate projects for the likes of Legoland, luxury store Harvey Nichols and Odeon Luxe Leicester Square to eco-friendly reusable stencils.

Its latest design, the result of a new partnership with publisher Penguin Random House, depicts Raymond Briggs’ beguiling The Snowman.

After the business weathered cancellations because of lockdown, one retailer 217 Menswear in Fleet Hampshire kept faith and went ahead with its installation, posting the display on Facebook.

“The responses about ‘spreading light in dark times’ were fantastic and many rebooked,” says Ackling.

“Now energy prices are having an impact and we are getting more commissions, everyone from charity shops and hair dressers to hospitals and supermarkets.”

The Fleet branch in Hampshire of nationwide investment initiative the Business Improvement District (BID) brought Snow Windows in to support retailers this year.

“They can save money on the costs of a display and electricity as they don’t need to light their windows which are so important at Christmas,” said local BID manager Tracey Shrimpton.

“The designs are unique to each business and we’ve had an amazing reaction from the community.”

Snow Windows, which is forecasting a £500,000 turnover in 2024, is now planning a £100,000 growth capital raise, ideally an angel with marketing expertise.

And because the allure of snow – so Insta after all – seems to know no bounds, after hundreds of requests it is also launching an online course for aspiring snow spray artists.

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