Nicole Kidman’s favorite hair growth serum is sold every 22 seconds — and it’s on sale

Since she stepped on the screen in her breakout role in Days of Thunder, Nicole Kidman has exemplified “hair goals.” It’s fitting that the luxury holistic hair brand Vegamour would enlist her as a partner and wellness advocate. After testing the collection, Kidman “found her hair undeniably transformed,” saying it became thicker, fuller and “noticeably less frizzy.” One of her favorite products is the Gro Hair Serum which is currently on sale for up to 20% off thanks to Sephora’s Holiday Savings Event.

By the way, this sale is exclusively for Beauty Insider members, so be sure to sign up if you haven’t already. The sale kicked off today for Rouge members (meaning you’ve spent $1,000 this year) with 20% off. VIB ($300 spent this year) members save 15% starting November 1, and the entry-level Insiders will save 10% off starting November 3. Be sure to use code SAVINGS for the discount.

Vegamour Gro Hair Serum for Thinning Hair

Kidman originally discovered Vegamour during COVID-19 lockdown in Australia while searching for a way to revive her curls after decades of styling and coloring. She landed on this as her solution, not only because it’s effective, but also because she supports the brand’s plant-based approach to hair wellness.

From lack of sleep and stress to vitamin deficiencies and hormonal imbalances, there are a multitude of issues that can contribute to hair loss. With this in mind, the Gro Hair Serum skips the harmful chemicals and uses a blend of vegan phytoactive ingredients to help create a pro-growth environment on the scalp.

Gro serum was formulated to increase the appearance of hair density while reducing signs of shedding to promote thicker, fuller-looking hair. According to the manufacturer, there’s a marked improvement in as little as 90 days. One bottle of the serum is sold every 22 seconds, so, yeah, it’s pretty popular, and not just with Nicole.

In addition to Sephora, the serum is also available at other retailers including Amazon.

Vegamour Gro Hair Serum for Thinning Hair

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