Fidelity Investments Seems to Have Big Plans for Web3 and the Metaverse

According to three recent filings at the United States Patent Trademark Office (USPTO), American multinational financial services firm Fidelity Investments seems to have big Web3 plans, including NFT market places and investment services in the metaverse.

On 21 April 2022, Fidelity Investments announced the grand opening of its first immersive metaverse experience aimed at offering a new way to learn investing basics.

This was the date that Fidelity opened “the Fidelity Stack” in Ethereum-powered metaverse Decentraland. According to the press release, the Fidelity Stack “features a multi-level design complete with a lobby, dance floor, and rooftop sky garden for users to explore on foot – or even through teleport.” The Invest Quest at the Fidelity Stack is where “users are challenged to traverse the building learning the basics of ETF investing while gathering ‘orbs’ along the way.”

Kathryn Condon, head of marketing channels and emerging platforms at Fidelity, had this to say:

“Fidelity is constantly innovating as we re-imagine what it looks like to engage with customers as a trusted financial services company in the future. As Web 3.0 takes shape, Fidelity is excited to bring our expertise in financial education to this new virtual space...

“The way we engage with each other and with our money is rapidly changing, whether that’s through the rise of blockchain technology or development of a new digital universe. Our foray into the metaverse is designed with this in mind.“

And David Dintenfass, chief marketing officer and head of emerging customers at Fidelity, stated:

“We’re part of a dynamic shift as young people take control of their finances in new ways. The next generation seeks out financial education in all the places they spend time, whether physical or virtual. We’re committed to serve customers in these decentralized communities as they transform and grow.“

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