BitMEX Names Michele Bertacco as Its New Chief Marketing Officer

BitMEX announced that it has named Michele Bertacco as its new Chief Marketing Officer, effective immediately.

According to a press release shared with Finance Magnates, Michele Bertacco, a global marketeer with an innovative approach, has been appointed by cryptocurrency exchange BitMEX as its Chief Marketing Officer. He will report to CEO Alexander Höptner.

The crypto exchange plans to pursue its Beyond Derivatives strategy in a dynamic and hyper-competitive marketplace. Bertacco is a global marketeer with an innovative approach. He will take point on the rapid development and growth of its marketing and communication team.

Bertacco brings wide experience from working with partnerships with high ranking football clubs in Europe. Thus, this makes him well-suited to manage the company’s principal partnership with AC Milan. He assisted in the rebranding to reinvent itself and successfully reach a premium position in the region.

A Glance at Bertacco’s Career

Before joining BitMEX, Bertacco served Haier Europe as its Brand Marketing Director of Haier EMEA/Russia. Over the last two years in Milano, Italy, his duties included marketing management, premium brand guidelines, content management and much more.

Prior to working for Haier, Vitesy recruited the global marketeer as its Chief Marketing and Sales Officer in 2019.

Further, in 2012, he joined the ranks of Nilox as its Managing Director. Over the course of six years, he was in charge of P&L and new product development. Additionally, he negotiated with ICT brick and mortar, e-commerce and Sports Retailers, involved in e-commerce, sponsorship of sports marketing and licensing.

Moreover, he spent the bulk of his career, a total of thirteen years, at Esprinet. He joined the company as both the Chief Marketing Communication and Investor Relations Officer and the Corporate Communication and Investor Relations Manager and spent thirteen years and one year in the roles, respectively.

Monclick recruited Bertacco as its Marketing and Communication Manager (e-commerce) in 2005.

Earlier on at SEC Newgate S.p.A, he started as a Corporate PR and Financial Communication Division Junior Account. Then after two years, the company promoted him to Head of Investor Relations and Digital Practice.

Bertacco’s first known role was a Journalist/Analyst at BancaFinanza (financial media) back in 2001.

An Iconic Brand Like BitMEX

“Crypto is about innovation and inclusivity. This is why an iconic brand like BitMEX is a special opportunity to lend my support. As our product offering dramatically expands, especially for retail users, in the short term, our talented team will adopt an approach that will make BitMEX a preferred choice amongst crypto traders,” Bertacco said.

Alexander Höptner, CEO of BitMEX, said: “This is a time of incredible growth and evolution for BitMEX, and we are expanding a marketing team that is built to compete and win in the ever-changing crypto market. Marketing success in our industry requires creativity, bravery and authenticity in equal measures, and we’re delighted to have found an inspiring and experienced leader in Michele who will help us do all these things as we connect with and grow our user base.”

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