Big Issue launches urgent Christmas Appeal as sales struggle

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The potential loss is based on this years’ cover price, and the assumption that sales will remain 40 per cent down year-on-year, as they have been since street selling resumed in early July. During the last lockdown, TBI launched an appeal that, thanks to the public’s response, enabled staff to support over 1,600 vendors across the UK with £600,000 shared in the form of food vouchers, meter top-ups and other emergency aid.

Staff were also able to provide ongoing social and emotional support and connect vendors to access other services and support they might need.

Now, in light of further restrictions and the lockdown in Wales, coupled with a drop in sales since lockdown lifted, TBI is calling on the public once more to help.

Lavinia Neda, who sells the magazine on Llandaff High Street, Cardiff, said: “It is a very strange time at the moment and very worrying, I can’t sell 10 magazines in a week now, this has never happened to me in all my time at The Big Issue. I used to be able to sell five to ten in a day before the virus.

“Some people who were my regulars before don’t buy the magazine now, they say hello and are still friendly but they don’t buy the magazine, I suppose because they are worried about the virus. It’s a bad time for everyone, not just Big Issue vendors. I hope it will get better, I’m positive it will, we have to be strong in our hearts and our minds, that’s what I tell my customers.”

Lord Bird, the founder of The Big Issue urged people to “support your local vendor where you can. If you haven’t got a local vendor, please think about subscribing or making a donation to The Big Christmas Appeal, to enable us to be there for our vendors, both now and in the future.”

To donate to The Big Christmas Appeal to support TBI’s vital work visit here. To find the location of your local vendor or to subscribe in print or digital for 3, 6 or 12 months, visit here.

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