Litecoin's (LTC) New Logo and Refined Vision for 2019 and Beyond
Litecoin (LTC), created in 2011 as an open-source fork of Bitcoin (BTC), has long been thought of as Bitcoin’s little brother, the silver to Bitcoin’s gold — hence, Litecoin’s silver logo.
However, the Litecoin Foundation, a non-profit organization dedicated to the spreading of awareness and adoption of Litecoin, has updated the cryptocurrency’s brand guidelines and logo in an effort to separate the cryptocurrency from Bitcoin.
Litecoin Enters a New Era With a Refined Logo and Vision
Litecoin’s new logo, presented in a recent blog post, is meant to symbolize an exciting time in Litecoin’s history as the project realizes new ambitions and strives to become globally adopted as it enters the mainstream space.
According to the Litecoin Foundation, up until now the cryptocurrency’s primary aim has been to complement Bitcoin as a means of transaction. However, now that Bitcoin has become the ultimate store of value, it has become difficult for it to be used as a medium of exchange.
The post goes on to explain that even with off-chain scaling solutions like the lightning network, Bitcoin is unable to cater to the global population as a worldwide payment system, and this is where Litecoin steps in.
“Litecoin aims to compliment Bitcoin as the payments choice for the world; whether it be through on-chain with its faster and cheaper fees or off-chain with the introduction of Atomic Swaps on the Lightning Network.”
Litecoin’s fundamental new purpose is to be at the forefront of mainstream adoption along with Bitcoin. With this new vision, Litecoin’s new tagline is:
“Take control of your money and pay with Litecoin.”
To represent their new vision, Litecoin’s new logo replaced the silver color with a lighter blue that’s cool and refreshing. The color represents a modern, more trusted and friendly look. As for the design of the logo, it has changed to a sleek, dynamic italic font.
Robbie Coleman, from The Token Agency, commented on Litecoin’s new logo:
“The response to the Litecoin brand evolution has been incredible. As more people get exposed to it — and specifically the blue version we created for the UFC sponsorship — it has become apparent that the distinctiveness of the blue logo is well liked. For us, the blue elicits the notion of ‘trust’, which the community on Reddit identified as important for Litecoin. It’s also the color of calm and serenity, and as such inspires a feeling of security and safety. Plus it pops as an icon in wallets and on exchanges!”
Litecoin’s Close Relationship With Bitcoin
Litecoin and Bitcoin have an undeniable tie to one another, as Litecoin is one of the original cryptocurrencies to grow and succeed alongside Bitcoin. Other cryptos have come and gone, but both Litecoin and Bitcoin have remained heavy-hitters in the industry.
Without Bitcoin, Litecoin would not even exist, and many of Litecoin’s developments have been derivations of Bitcoin’s. Instead of writing their own code, Litecoin developers simply rebased the changes made to Bitcoin Core and implemented them into Litecoin.
This allowed the project to enjoy the same level of security and stability as Bitcoin, but it also benefited Bitcoin by allowing Litecoin to act as a kind of test network.
For instance, SegWit, a protocol upgrade which increases block size limit by removing signature data from transactions, was activated on Litecoin before Bitcoin. Also, in the past, Litecoin creator Charlie Lee has pushed for Litecoin to implement other Bitcoin improvements, such as MAST and Confidential Transactions.
Also, Lee recently proposed a better method of transaction fee estimation on cryptocurrency networks. According to Lee, proper fee estimation has become an issue for some Bitcoin wallets when the network becomes congested.
However, he has a solution that would prevent users from overpaying for their transaction, and would also help users to more easily estimate fees. Lee wants this solution implemented on Litecoin so that it can later be implemented on Bitcoin.
Lee shared his proposal over Twitter:
While Litecoin is trying to differentiate themselves from Bitcoin with their new blue-colored logo and vision for the future, it’s evident that they will continue to have close ties with Bitcoin.
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